:Vocalo.org

Dear Chicagoans, With the holiday shopping season quickly approaching, take a moment to consider the importance of where you spend your dollars this year, and commit to doing at least 25% of your holiday shopping at locally owned, independent businesses.  We have heard about the impact on Main Street from the debacle on Wall Street. The shops on your neighborhood main street are in danger, but they will not be rescued by the government. The locally owned, independent businesses which make up the character of your community need your support throughout this holiday season and this economic downturn.  Can your dollar really make a difference? YES.         *Studies in large and small cities have shown that 70% more of a dollar spent at a locally owned store stays in the local community than the same dollar spent in a corporate owned chain store.         *Local, independently-owned stores contribute 300% more to community charities, projects and events.         *Local businesses tend to be inherently more "green, more walk-able, sourcing more products and services locally, and avoiding the giant parking lots of malls and big box stores, which are wholly dependent on car travel.        *Service and selection are tailored to the needs of the community rather than the corporation's mandates. That means you'll find unique gifts at great prices and enjoy a much more pleasurable shopping experience.        *The owners of your locally owned stores live where you live. They care about your community. They make shopping fun and personal.   More than ever, your choices will make a huge difference this season. As you compile your list, take the challenge to shop locally. Just shifting 25% of your holiday shopping to local, independent businesses will make a huge investment in your community..  YES, your shopping dollars make a difference. Take the challenge. Show others this is important to you. Pass this message on to people you know.   Enjoy your holiday season! Casey RutledgePresident of the Board of Directors of Local First ChicagoOwner, Multiple Choices